Shaista (Shay) Obaidullah
Into good design, good people, and good energy.
Creating digital experiences that feel effortless and human.
Driven by collaboration, challenge, and the pursuit of thoughtful innovation.
Check out my work.
Here's a few of my projects.
HelloChef — Customer Experience
HelloChef — Customer Experience
HelloChef — Creator Toolkit
HelloChef — Creator Toolkit
Factor — Program's Dashboard
Factor — Program's Dashboard
Some skills I regularly use.
Where I learnt these skills.
HelloFresh
Learning from the great
designers who surround me
Mohawk College
Graphic Design
UX/UI Specialization
Memorisely
Design Systems
Bootcamp
My 5+ years in the industry have flown by with plenty of successes and learnings.
Here's a little about how I work.
Passionate about creating human-centered experiences. I focus on designing interfaces and systems that feel intuitive and work seamlessly.
Currently at HelloFresh, I've been focused on start-up-like ventures within the company. Thinking far ahead about what a product could become, and leading design in that direction step by step.
I move quickly and deliberately, pairing AI with craft to turn requirements into testable, well-reasoned designs. I balance multiple projects while keeping teams aligned and collaboration flowing.
Outside of work, I teach yoga 🧘🏽♀️, make jewellery 🪡, and backpack Canada 🥾.
Let's chat! I'd love to hear from you.
Social
LinkedIn